Branding Services
Outsourcing
Advertising Graphic
Sight is responsible for 85% of the information we receive from the environment.
Logo Design
The design of an excellent logo goes far beyond the competence of the most talented artists.
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Investment value is only for graphically perfect projects that simultaneously pursue the brand’s image objectives. Only by using the appropriate knowledge and involvement of the best graphic designers in a carefully planned design process will you be able to achieve full success.
Professional company logo translates directly into business development.
A good logo fits in with a clearly defined communication strategy. It must be unique, simple, recognizable, timeless and adapted to the character of the company to be represented. We therefore carefully analyze the marketing background of the task in the design process. Our team supports clients in the development of appropriate brand image guidelines.
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Project DescriptionA conversation is the first stage of creating a logo. We obtain information about a company or brand whose logo we are creating. During online workshops, we try to develop a framework for the philosophy of the brand: why it exists, what is the vision of its operation, what is its identity, who are the ideal recipients, and what should they pay attention to? We help define the strategy and the objectives. Determine which emotions the brand should be associated with and how recipients should remember them. Creating a logo requires constant cooperation with the customer.
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Market AnalysisWith the source information on the brand and its recipients, in the next stage, we objectively examine the market environment in which it operates. We analyze the image of competition, trends and visual habits of clients in a given market segment. We work out the directions in which the project stylists should go so that they are properly positioned in the mind of the viewer. At this stage, we determine whether the logo should be minimalist, complicated, modern, traditional, technical or rustic. We are designing a trademark for each industry. We take into account both the expectations of the customer and his business strategy as well as the requirements of the market environment. The assumptions made are the starting point for the graphic design.
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SketchingThe design of the logo starts with a sketch. We are preparing preliminary ideas, outlines and concepts. We’re talking about them in the team and choosing the best. Only the best and most targeted concepts have been developed. At the end of the day, we want to create one character-the best of the best. The sketching stage is a creative brainstorm. It is about the objective selection of the best concepts that best meet the requirements of a new logo. As a result, the creativity of several graphic designers is combined around a common goal-the success of the brand.
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ConceptualizationThe best graphic designs, logo sketches are developed and created in electronic form. At the same time, they are given a professional form, based on lines or a grid. At the core of ideal projects are timeless principles: symmetry, simplicity, and golden proportion or Gestalt principles. It is thanks to them that even a completely new brand may seem well-known. At this stage, the appropriate typography is chosen - the way of recording the name, harmonizing with the logo. We focus on the form itself, not yet in the color scheme, which is matched in the next stage.
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Visualization DevelopmentThe best logo designs are presented to the customer in the form of a transparent document with visualizations of the use of the sign. We present both the mark itself on a white background, and we prepare a series of visualizations that allow you to orientate yourself and imagine how the sign looks in the real world environment. Along with the presentation, there is a short note with several details regarding the brand philosophy presented in the given version of the logo. At this stage, we usually focus on the form, except for the color scheme.
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Personal DiscussionAt this point, it is necessary to meet or online workshops and discuss the prepared proposals. During the discussion, we determine the favourite, discuss the strengths and weaknesses of each proposal. We determine whether it is necessary to refine the mark to better reflect the character of the brand. We set further actions and deadlines. At the customer's request, we can conduct detailed marketing research to support the selection of the best proposal.
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Polishing the Final ProjectWe polish the selected version of the mark and polish the details to get the perfect result and make the customer happy. Usually, at this stage, we choose the colour of the sign and give it a final look. The project is presented for final acceptance by the client. Thanks to the carefully planned process of the logo design: from marketing analyzes and preparation of brand communication strategies to joint conceptual work of the entire graphics team - the final effect is not only graphically polished but also meets all the criteria for creating a valuable brand image.
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Final set of FilesAfter creating the final version of the sign, we prepare a set of files in several variants: the basic version in colour, shades of grey and mono (each in the light and dark version). Each variant is prepared and delivered in various vector formats, ideal for printing (eps, pdf) and raster, the best for online applications (jpg, png). As a graphic studio, we transfer copyright to the project. You can start using it in practice. After finishing the work on the logo, we can start creating the brand book, or the mark book. They constitute a development of the assumptions of brand identification for a coherent system of visual identification. Designed logos can be used on letterhead, product packaging, websites, business cards, leaflets, banners, in company catalogues and other forms of advertising.
Visual Identity
We work for well-known brands and those who want to be well-known. Our projects aim at value creating.
Recognisability, image, proper associations and emotions are the foundation of the company development and proper position on the market of its products and services.
Our client’s brands' constitute intangible capital that increases the return on investment in hard assets. To be successful, the company and its product brands must have consistent and well-thought-out identification. They must be associated appropriately.
The essential tools, thanks to which the brand's external communication supports its business goals, focus on building the image on the level easily perceived by the recipient's subconscious. Graphically, the visual design of the company and products supports revenues independently of other marketing activities. It is part of both the promotion element from the classic marketing mix model and the basis of physical evidence from the broader 7P model.
We gain control over the customers' emotions by creating the desired image of the company and its products and the brand's visual identification system.
Analyzing the relevant associations to achieve success, we impose them on the recipients in such a way as to support the set sales goals. The core of professional activity in this area is the combination of graphics skills with the appropriate marketing approach. Therefore, graphic designs must focus on the goal instead of the form of expression — the creativity of graphic designers in the service of marketing and sales. Branding is a visual identity that distinguishes a company through the use of appropriate graphic tools in all communication channels that potential clients encounter. Consistent labeling of products and services in the wake of the brand book is the first step towards raising public awareness with an information message that we want to keep in their memory. Well-made advertising also requires media that are precisely designed to identify the brand and the benefits to be associated with it. The amount of information people overwhelm generates the need to simplify narrative and influence emotional levels. Thus, even the bestselling arguments have little chance of success without proper graphic support. Our graphic design studio can create any elements that build visual identification: both graphic signs and individual projects of utility materials or advertisements. Our specialty is the creation of comprehensive brands. Each of our brand and image creation services includes: reviewing the company's profile, competition and market environment in terms of choosing the right emotions and associations to identify your brand and, at the same time, implementing the assumptions of the marketing strategy adopted. Developing the method of inducing the desired image-related and subconscious effects of associations usually involves preparing a communication strategy for the brand. Starting with color and typography, defining the stylistic direction and form of advertising campaigns, ending with details of how a business card should look, is a tool to achieve the objectives of a coherent image campaign. Branding often starts with creating a new company or product name. On this basis, you proceed to the next stages: the logo, the book of the sign or the brand book.
Brand Book
Consistency of style is the best way to build lasting company image.
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Brand Book is a manual produced by professionals in the form of a book. It is a complete visual identity system that includes a set of colors, typefaces and designs of most of the company's utility materials, such as letterheads, envelopes, business cards, folders and necessary documents and company prints.
It includes visualizations of practical applications of the graphic style of the company, such as how information boards and stylists of press advertisements or roll-ups should look.
Advertising
Graphic
Sight is responsible for 85% of the information we receive from the environment. A great project is the best tool to evoke a customer’s desired emotions and reactions. At Cr.eAct, we harness the creativity of the best graphic designers in the service of effectiveness.
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We shape the image of the company and its products through marketing-oriented graphics. We create unique graphic designs, perfectly matching the target audience.
Our graphic designs distinguish the professional design. They affect the viewer by encouraging him to specific reactions: purchase, contact, engagement or credibility of benefits. Each advertising graphics is analyzed in terms of the business goals it must achieve.
Our graphic designers design both effective company identification systems as well as specific visual forms: roll-ups, billboards, press advertisements, company stationery, catalogues, leaflets, business cards, presentations, folders, banners, infographics, product packages, pictures on Facebook, layouts and graphics for websites, email footers or press advertisements.
We design effective company identification systems as well as specific visual forms: roll-ups, billboards, press advertisements, company stationery, catalogues, leaflets, presentations, folders, banners, infographics, Facebook pictures, email footers or press advertisements.
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Project DescriptionA conversation is the first stage of creating a logo. We obtain information about a company or brand whose logo we are creating. During online workshops, we try to develop a framework for the philosophy of the brand: why it exists, what is the vision of its operation, what is its identity, who are the ideal recipients, and what should they pay attention to? We help define the strategy and the objectives. Determine which emotions the brand should be associated with and how recipients should remember them. Creating a logo requires constant cooperation with the customer.
-
Market AnalysisWith the source information on the brand and its recipients, in the next stage, we objectively examine the market environment in which it operates. We analyze the image of competition, trends and visual habits of clients in a given market segment. We work out the directions in which the project stylists should go so that they are properly positioned in the mind of the viewer. At this stage, we determine whether the logo should be minimalist, complicated, modern, traditional, technical or rustic. We are designing a trademark for each industry. We take into account both the expectations of the customer and his business strategy as well as the requirements of the market environment. The assumptions made are the starting point for the graphic design.
-
SketchingThe design of the logo starts with a sketch. We are preparing preliminary ideas, outlines and concepts. We’re talking about them in the team and choosing the best. Only the best and most targeted concepts have been developed. At the end of the day, we want to create one character-the best of the best. The sketching stage is a creative brainstorm. It is about the objective selection of the best concepts that best meet the requirements of a new logo. As a result, the creativity of several graphic designers is combined around a common goal-the success of the brand.
-
ConceptualizationThe best graphic designs, logo sketches are developed and created in electronic form. At the same time, they are given a professional form, based on lines or a grid. At the core of ideal projects are timeless principles: symmetry, simplicity, and golden proportion or Gestalt principles. It is thanks to them that even a completely new brand may seem well-known. At this stage, the appropriate typography is chosen - the way of recording the name, harmonizing with the logo. We focus on the form itself, not yet in the color scheme, which is matched in the next stage.
-
Visualization DevelopmentThe best logo designs are presented to the customer in the form of a transparent document with visualizations of the use of the sign. We present both the mark itself on a white background, and we prepare a series of visualizations that allow you to orientate yourself and imagine how the sign looks in the real world environment. Along with the presentation, there is a short note with several details regarding the brand philosophy presented in the given version of the logo. At this stage, we usually focus on the form, except for the color scheme.
-
Personal DiscussionAt this point, it is necessary to meet or online workshops and discuss the prepared proposals. During the discussion, we determine the favourite, discuss the strengths and weaknesses of each proposal. We determine whether it is necessary to refine the mark to better reflect the character of the brand. We set further actions and deadlines. At the customer's request, we can conduct detailed marketing research to support the selection of the best proposal.
-
Polishing the Final ProjectWe polish the selected version of the mark and polish the details to get the perfect result and make the customer happy. Usually, at this stage, we choose the colour of the sign and give it a final look. The project is presented for final acceptance by the client. Thanks to the carefully planned process of the logo design: from marketing analyzes and preparation of brand communication strategies to joint conceptual work of the entire graphics team - the final effect is not only graphically polished but also meets all the criteria for creating a valuable brand image.
-
Final set of FilesAfter creating the final version of the sign, we prepare a set of files in several variants: the basic version in colour, shades of grey and mono (each in the light and dark version). Each variant is prepared and delivered in various vector formats, ideal for printing (eps, pdf) and raster, the best for online applications (jpg, png). As a graphic studio, we transfer copyright to the project. You can start using it in practice. After finishing the work on the logo, we can start creating the brand book, or the mark book. They constitute a development of the assumptions of brand identification for a coherent system of visual identification. Designed logos can be used on letterhead, product packaging, websites, business cards, leaflets, banners, in company catalogues and other forms of advertising.